ConsultingConsultative Sales Workshop | Complex Solutions
A high-impact training to elevate technical sales teams from feature-based to value-based selling in complex environments.
MentoringExecutive Mentoring Program
Individualized mentoring to help technical professionals evolve into strategic leaders with commercial acumen. Tarif per day
MentoringStrategic Digital Transformation Consulting
Support for energy firms to define, plan, and execute end-to-end digitalization strategies, focused on business outcomes. Tarif per day
2024 - Present
2023 - 2024
2019 - 2023
2018 - 2019
- Business Consultant. I help organizations craft and execute robust strategies for core business transformation, leveraging the opportunities created by digital technologies. Additionally, I support sales teams in developing high-impact strategies and processes to sell technology focusing on value propositions and customer-centric value creation to drive sustainable growth.
- SLB: Digital Solutions Manager (Angola, Central and East Africa) Based in Luanda. Responsible of growth of SLB Digital Business in the region. Driving the business of Digital Solutions to help customers accelerate their digital transformation initiatives ensuring business value realization. Managing a team of 30 professionals.
- SLB (Schlumberger rebrand): Digital Subsurface Solutions Business Development Manager and Sales & Commercial Manager (Latin America South) Based in Buenos Aires. Responsible of growth of SLB Digital Business in Latin America South (Argentina, Bolivia, Brazil, Chile). From 2022, also Sales and Commercial Manager managing a sales team of 12 sales professionals.
- Schlumberger: Software Integrated Solutions (SIS) Global Technical Solutions Sales Manager. Based in London (U.K.). Responsible of the global deployment of the Technical Sales organization for SIS. Definition of the strategy of Technical Solution Sales, definition of rules of engagement and methodology of the Technical Sales métier. Selection, training and coaching of 60 Technical Sales Engineers in year one.
2016- 2017
2014-2016
2011- 2014
2009- 2011
2006-2009
2002-2005 1997-2001
1994-1996 - Schlumberger: Software Integrated Solutions (SIS) Global Account Manager. Based in Madrid (Spain). In charge of all sales, marketing and business development for global accounts based in Spain (Repsol and Cepsa). Executive level relationship management, negotiation of global contracts, bid management for RFP processes.
- Schlumberger: Software Integrated Solutions (SIS) Operations Manager KWT (Kuwait), responsible of: Strategy, Business Development, Sales, Consulting, Technical Support, Training, Quality, and HSE of SIS. Managing and coordinating an organization of 70 professionals that support the activity of Kuwait companies.
- Schlumberger: Geoscience and Exploration Manager SIS Mexico and Central America (MCA). Based in Mexico City. Leading the geoscience team in MCA to provide high value technical solutions. Responsible of: Business Development, Strategic direction and market positioning for all SIS technology and services.
- Schlumberger: Senior Account Manager SIS North America. Based in Houston. Leading sales of a territory consisting of Large/Medium Independents and Medium/Small International companies with Offices in Houston.
- Schlumberger: Software Products Manager SIS Venezuela, Trinidad and the Caribbean. Based in Caracas, business development, strategic direction and market positioning for all SIS technology and services. Managing an organization of 40 engineers.
- Schlumberger: SIS Location Manager Spain and Portugal. Based in Madrid in charge of all sales and services management responsibilities for SIS in the region.
- Schlumberger: Geophysicist and Data Management Project Manager, located in Gatwick (U.K.). Working in borehole seismic processing and interpretation. Project Manager of several Data Management projects for UK South.
- Geophysicist at the Institute of Earth Sciences "Jaume Almera" (CSIC) based in Barcelona: Geophysical characterization of saline rocks for nuclear waste storage, data processing and interpretation.
Education 1991-1993
1985-1991
Other Languages
Institut Français du Pétrole (IFP), Ecole Nationale Supérieure du Pétrole et des Moteurs (ENSPM):
“Diplome d’Ingenieur” - equivalent to MSc. - in Petroleum Exploration (Specialty: Geophysics).
University of Barcelona, Spain:
Degree in Geology. Covering structural geology, sedimentology and geophysics. - Spanish (fluent) - English (fluent) - Portuguese (basic) - French (fluent) - Catalan (fluent)
Curriculum Vitae
Diego Tortella Azcárate is a Strategic Business Leader with 30 years of global industry experience in the Oil & Gas sector. He specializes in driving business growth through core transformations enabled by digital technologies. Throughout his career, primarily with Schlumberger (SLB), he has thrived in diverse, high-stakes environments, leading transformation across technical, commercial, and executive roles. His expertise spans strategy, project management, sales, business development, marketing, and leadership, providing him with a holistic view of value creation. His leadership is built on integrity, delivering value, and creating a positive impact on the environment. Technical Metadata Extraction (Oil & Gas Taxonomy) Professional Identity Target Disciplines: Digital Transformation , Geophysics , Strategic Leadership , Sales & Commercial Management , Business Development. Industry Segments: Upstream , Oilfield Services (OFS) , Digital Solutions. Profile Type: Hybrid (Leadership/Technical). Total Years of Experience: 30. Geographic Exposure: Angola, Central and East Africa , Latin America South (Argentina, Bolivia, Brazil, Chile) , United Kingdom , Spain , Kuwait , Mexico and Central America , USA (Houston) , Venezuela, Trinidad and the Caribbean. Technical Skills Domain Experience: Borehole seismic processing and interpretation , Data management project management , Technical sales organization deployment , Digital subsurface solutions , Geophysical characterization of saline rocks. Specialized Software: Subsurface: SIS (Software Integrated Solutions) technology and services. Project Management: Data Management Project Manager. Regulations & Standards: Not explicitly listed. Operational Context Asset Types: Onshore , Offshore (Implicit in global regional roles). Hydrocarbon Types: Conventional , Saline rocks for nuclear waste storage (Geophysics). Life Cycle Phases: Exploration , Production , Data Management. Experience Metrics Employer Levels: Tier 1 (SLB/Schlumberger) , Research/Government (CSIC - Institute of Earth Sciences "Jaume Almera"). Key KPIs: Managed an organization of 70 professionals in Kuwait. Selection, training, and coaching of 60 Technical Sales Engineers in one year. Managed a team of 30 professionals in Angola. Managed a sales team of 12 sales professionals in Latin America South. Managed an organization of 40 engineers in Venezuela and the Caribbean. Max Budget Managed: Not explicitly stated in USD .Education & Languages Highest Academic Degree: "Diplome d'Ingenieur" (equivalent to MSc.) in Petroleum Exploration (Specialty: Geophysics). Institution: Institut Français du Pétrole (IFP), Ecole Nationale Supérieure du Pétrole et des Moteurs (ENSPM). Undergraduate Degree: Degree in Geology from the University of Barcelona. Languages: Spanish (Fluent) , French (Fluent) , English (Fluent) , Catalan (Fluent) , Portuguese (Basic).
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